Word: badness
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...higher levels. Advertising in the United States will start to push the fear button. Amygdala activation will grow more in the future, and we will see more and more brands which appeal to the fear factor. They say, "Use my product and if you don't use it, some bad stuff will happen." That's one trend I find scary...
That assessment may sound admirably prudent. But Germany is in bad shape. In Halle, they're feeling the pinch, again - even if the situation is (remarkably) not quite as bad as it is in west German regions such as the environs of Stuttgart, where almost half a million people have been put on short-term work since last October as auto and machinery factories have slowed production. The east has been somewhat protected because its firms don't export as much as their west German opposite numbers. An unmistakable streak of eastern stoicism helps, too. "I notice that when...
...bad economy, the shows have a hot-button appeal. Today TLC's shows make literal a cold truth: that deciding how many kids to have is about not just love but also money. (One side effect of the recession: vasectomies have skyrocketed.) No-nonsense Kate Gosselin of Jon & Kate--who had twins, then sextuplets, through fertility treatments--puts it plainly: "The cost of everything times eight is ridiculous." The Gosselins have defrayed those costs through corporate freebies--bikes, toys, personal services--and, of course, the show, which, Kate told Ladies' Home Journal, is "our family job." When hubby...
...INCONVENIENT MUTINY Armored tanks rushed to break up a revolt by some 500 soldiers on a military base in Mukhrovani, one day before NATO embarked on sensitive military exercises nearby. Officials painted the mutiny as a covert Russian coup attempt, which Moscow flatly denied. The uprising comes at a bad time for President Mikheil Saakashvili, who faces mass protests calling for his resignation over his handling of last year's war with Russia...
Here's the not-so-bad news: We are nearing a bottom. Housing prices are falling, but not as rapidly. Consumer confidence is up. Banks are earning money. The stock market in April had its best month in nine years. Even Nouriel Roubini, the New York University professor known for his dire economic predictions, thinks we are on the mend. Sort...