Word: baek
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...response to the admission letter’s appearance in the video, Baek laughs, saying, “I was uncomfortable with it because it’s kind of beating a dead horse, what with all of the Korean students who have already written books about getting into Harvard...It wasn’t my intention to use the Harvard name to launch my career...
...That’s when I started reading and writing in Korean, trying to decipher the language, and I ended up learning the many words for heartbreak,” Baek says...
...began sending demo tapes to Korean labels during his freshman year at Harvard. According to Baek, producing music provided him a unique cultural experience...
...producers were acutely aware of the fact that he would not be able to actively promote his album, since he is continuing his studies this year. As a result, they leaned on the Harvard name to turn heads, and Baek had little control over how the music video was put together. “The music video is what these middle aged men think of me and like about me, but, the question is, is this going to cross over to the younger audience? That’s the part I was worried about...
...Harvard name has certainly turned heads in Korea, but not always in positive ways. According to Baek, many of the initial reactions to his music have been based on his American identity, and, even more predictably, on his status as a Harvard student, instead of the music itself. Since the video’s release, Baek has come across several blog sites saying that he should just stick to being a student, while others complain about the fact that he will probably never serve in the South Korean army...