Word: bageled
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...GIMME A BAGEL SHMEER," IS HOW generations of New Yorkers have ordered breakfast. It's Gotham for, "A gracious good morning to you. May I have a bagel with a bit of cream cheese, please?" Though the bagel arrived in America with Jewish immigrants in the early 1900s, until a few years ago, most of the country hadn't enjoyed this half-boiled, half-baked, half-crunchy, half-chewy half-roll...
Given the current bagel-building boom, few Americans will be able to avoid them. With remarkable velocity, the bagel is joining America's basic fast-food group--pizza, hamburgers, chicken and tacos--as competitors race one another across the country to create bagel-shop chains before this latest hole in the market is filled. Bagel sales have reached about $3 billion and are growing more than 20% annually, according to Lehman Brothers. Sales in bagel shops and bakeries increased roughly 50% last year, according to Bakery Production and Marketing, a trade magazine...
...Bagel purveyors love their product for the same reason consumers do--it's tasty yet inexpensive. But they also see the bagel as the next great food platform upon which sandwiches and snacks--and greater profit--can be built. Outfits such as Bruegger's Bagel Bakery, Einstein Bros. Bagels, Chesapeake Bagel Bakery, Manhattan Bagel, Noah's New York Bagels, Big Apple Bagels (Do you detect a theme here?) and the Great American Bagel are rolling into communities that wouldn't know the real thing from a catcher's mitt. Says Jack Grumet, ceo of the Manhattan Bagel Co.: "What happened...
Manhattan Bagel, which had sales of more than $40 million last year, now has 171 stores in 15 states. It plans to open an additional 166 stores this year--none of them actually in Manhattan. The 130-store Chesapeake Bagel Bakery doubled its size in 1995 and plans to double again in 1996. Chesapeake's franchisees will add up to 650 stores before they're finished...
...GINGRICH HAS A BANANA AND an unbuttered bagel for breakfast, and his lunch typically reflects his fortunes--on a good day he sticks with vegetables, and when he needs a lift, he eats cheeseburgers, Fritos and frozen yogurt. Such an eating program could create a certain chemical imbalance in the brain. Newtie, get your eating habits cleaned up, and who knows? Your brilliance might find an unaccustomed companion, some honest-to-goodness common sense. BARBARA POTTS New York City...