Word: bags
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...NAIVE YOUTH, I went to parties for the free alcohol, the food, the networking and the vague hope of finding a woman willing to give it up. I used to?and this is embarrassing to admit?turn down the gift bag. That's right: I'd walk out the door, waving my hand in a superior, negative gesture, somehow hoping that it would make me look cool, that the publicists would think I really cared about them and their event, which was important because they were women with things to give up. Besides, I figured the gift bags were full...
...gift bag, always a staple of weddings and kids' parties, got a shot of steroids in 2001 when the Oscars started handing out bags of really pricey stuff to presenters. When the red carpet became a well-covered event unto itself, clothing and jewelry designers figured out that they got more attention by lending items to nominees than they did by paying for a prohibitively expensive Oscars commercial. Inadvertently, In Style magazine had created a black market for celebrities...
...scented candles demanded a way in. Back in 2000, Los Angeles' Distinctive Assets (DA), the largest awards-show gifting firm, had trouble persuading companies not only to donate free stuff to celebrities but also to pay DA for the privilege. For this year's MTV Video Music Awards show bag, MTV set the minimum at $250 a gift. Distinctive Assets' 2005 Grammy bag was worth $30,000 and included free LASIK surgery, a membership at Sports Club/LA and a weekend at the Valhalla Shooting Club. The company even custom-builds some bags: an extra gift for a huge star...
...BAGS The National Highway Traffic Safety Administration's boast that inflatable air bags have saved nearly 14,000 lives since 1998, when they were required in all new cars, was challenged by a University of Georgia statistician. By analyzing a random sample of all accidents (rather than just those in which a death occurred), she found that air bags were actually associated with a slightly higher chance of death in an accident. Some of that discrepancy may be attributed to the greater risk of air-bag injuries to children who ride--against all advice--in the front seat...
...supplied. Krug will even throw in three bottles of its Grand Cuv?e to help get the party started?and with a trunk like this, how could one fail to make an entrance? It certainly beats showing up with half a dozen cans of beer in a plastic supermarket bag...