Word: baing
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Dates: during 2000-2009
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...British Airways is asking its 40,000 employees to volunteer for one to four weeks of unpaid work. Chief executive Willie Walsh--who has agreed to go without a salary in July--called the request part of a "fight for survival." It could be worse. At least BA's pilots aren't being asked to handle luggage, as those of Dutch airline KLM were in early June...
...Agha, Ferdowsi am ba mast!" a young man tells his friends and points towards the statue in Ferdowsi Square. A green shawl has been wrapped around the neck and wrists of Iran's national poet, the author of the country's thousand-year old epic, the Shahnameh. "Ferdowsi is with us!" We are in the middle of our own epic...
...firm says it hopes for "large savings" through its work-for-nothing proposal, which closes on June 24. More than 1,000 BA staff have volunteered for unpaid leave or part-time work in the past month. Interest from those willing to work unpaid, meanwhile, has thus far "gone into the hundreds," the spokesman says...
...from certain that the dramatic - some might say desperate - call for volunteers will be a significant cost-cutting measure. Hit hard by the slump in air travel following the first Gulf War, BA gave away some $10 million worth of seats in what it dubbed the "world's greatest offer." That move "had a party atmosphere and a confidence and scale that actually built the BA brand despite the fact that it was giving stuff away for free," recalls Rita Clifton, chairman of global brand consultancy Interbrand...
...Unlike the Gulf War-related slump of the early '90s, the causes of BA's troubles are less clear this time around, Clifton says. Is it internal factors, the global downturn, the problems when Heathrow's Terminal 5 opened last year? Because of that ambiguity, "staff and observers won't necessarily think, This is all to do with external forces, so we've all got to pull together here," Clifton says. Seems like you can ask for that second pillow, after...