Word: baiter
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Dates: during 1940-1949
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...spellbinding Eugene ("I'm for peace") Talmadge (who was beaten for the U. S. Senate two years ago) mowed down Dairyman Columbus Roberts, Attorney Abit Nix on his sure-fire advance to a third term as Governor. With his forelock and victory both in his eye, New Deal Baiter Talmadge roared: "I am glad Georgia...
...Baiter, commentator on The Inside of Sports, which plugs Phillies cigars over an MBS network, has standing instructions to address himself to an audience of truck drivers making $18 a week. He follows those instructions almost to the letter, describes his technique as being of the "Aw-nuts rather than the Gee-whiz school of sportswriting." In an excited baritone, he calls a bum a bum, takes frequent pot shots at athletic bigwigs, squeezes the last drop of melodrama out of horse racing, ball games, fights, wrestling bouts. His only concessions to the carriage trade are seasonal references to tennis...
...Baiter is built like a bull, keeps in the pink by playing tennis, handball and squash, stars as a pitcher on the softball team of Los Angeles station KHJ. Four years ago, in his sporting prime, he was agile enough to make the Olympic basketball team. A onetime high-school teacher from U. C. L. A., Baiter wrote action stories for the pulps, treated scripts for Universal before he was wired for sound. Inspired to take to the air by a broadcast of Alexander Woollcott, he arranged his sportscasts in a pattern as intricate as that of the Town Crier...
...Baiter has vigorously belted all sorts of sporting figures around. Among others, he has walloped Avery Brundage, Dizzy Dean, Kenesaw Mountain Landis and Jockey Don Meade...
Constantly goading Baiter to put a sting into his punches is hard-boiled Neal Ivey of Philadelphia's Ivey & Ellington, which handles the Phillies account. Ivey, who signed up Baiter for Phillies, wires complaints when Baiter sounds soft. Sample of the stuff Ivey likes to hear: "How does horse racing get away with it? ... A horse comes in . . . among the also-rans in one race and in the very next he finishes so far ahead that he's through taking his shower before the place pony can even stagger home. Or vice versa. At least vice...