Word: baiting
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Dates: during 1920-1929
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...entitled The Madonna of the Barricades appeared in quantities on the display racks of booksellers. Semi-literates, attracted by the title, thumbed it just sufficiently to discover that its characters had been set amid the French Revolution of 1848. When they found no stimulating literary garbage interlarded as a bait for popularity, they laid the book aside...
...fancy Lou Gehrig, Yankee first baseman, Leo Diegel, Canadian open golf champion, Edwin F. Harkins, famed fisherman, and Er. Paul W. Crouse, champion U.S. bow and arrower, indulging in a contest over a set distance, the archer to hit a 12-inch target, the fisherman to drop his bait in the a yard-wide hoop, the baseman to hit a tub as wide as a man's chest, and the golfer to sink is putt. Imagine it, said the The New York Evening World, and forthwith, over the last nine holes of the Belleclaire Country Club, L.I., thet hing...
...that took a pull of 80 pounds to spring; the casts of 18-year-old Harkins flew 400 feet (he was far behind the rest, though for his tools he did better than any). Gehrig "mitt" smiled. and He took a "pegged" it. "pill" in his Farther than the bait, straighter than the drive, as swift as the arrow, flew his ball. On the ninth hole, by a single shot, he beat Diegel, received first prize - a golden wrist watch...
Babbitt. The great American legion that calls George Follansbee Babbitt friend will hardly recognize his familiar figure as a skeleton, stripped of most of the flesh and blood wherewith Sinclair Lewis endowed him, strung about with a few chunks of cinematic laughter-bait, dangled rakishly by Director Beaumont inside the standard triangle frame. Corporeal flesh the producers could and did obtain, in the not unconvincing shape of fat Willard Louis, hitherto unknown. But of spiritual tegument the scenario had none. For obvious reasons, Tanis Judique, middle aged and harmless in the novel, was sent to the boudoir and brought...
...have usually served as somewhat uninteresting fillers on inside pages. And there seems to be little hope of changing the character of the daily news, for as Dr. Lee aptly said. "It is the taste of the fish and not that of the fisherman, which denotes the kind of bait to be used;" and the reading public shows little sign of changing its taste for scandal and crime exposures. Unfortunately it seems true that newspapers must follow rather than lead, and reflect the morals of the community rather than guide them...