Word: baits
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Dates: during 1930-1939
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...letter contest. Recently Camel advertising has been confined chiefly to magazines. Advertising men expect that the new Estyfied copy will appear early in January, first in newspapers. Agent Esty was performing the first part of the campaign in orthodox fashion last week, letting nobody know the nature of the bait that lured the Camels...
...unmounted, have been coming to rest in the Museum during his absences this year. A nature-loving youngster named Lionel Walter Rothschild began collecting them in England half a century ago. Coming of age in 1889, he founded a zoological museum on his ancestral estate at Tring, Hertfordshire. No bait for birds, the Rothschild gold was lure enough to set men snaring them in the trees, brush, jungles, marshes of all the earth. Bit by bit the hauls of famed ornithologists and obscure amateurs found their way to Tring, gave it what many experts regard as the best all-round...
...addition to free lessons the "Little Red School," frankly a Communist propaganda factory, offers the irresistible bait of wholesome, nourishing lunches, served below their cost to the State and far below the Moscow market price of food fit for children...
Noteworthy is the tuna fishing detail: the lookout man, the leaping school of tuna in the distance, the bait-thrower, the lashing together of double lines with two poles for the big tuna, the wild scenes with three fish continuously in the air, the sharks' sinister grey shadows beneath the surface. The tuna are the composite hero throughout, the sharks the composite villain. The sharks "settle everything," tumble drowning fishermen, end love triangles, horrify audiences. Robinson writhes and mouths his lines in an effective, fat facsimile of Lionel Barrymore's acting. Zita Johann, beauteous Austrian-born importation from Manhattan...
Only real bait offered was a cash bonus of ?1 for every ?100 worth of bonds converted prior to Aug. 1. Obviously to convert was no business transaction. It was a great act of united national patriotism. To put it over all the stops of Wartime propaganda were pulled out. Posters went up on the hoardings, there were placards in Trafalgar Square. Orators spellbound theatre audiences in the intermissions. Newspapers printed honor rolls of firms who had converted all their War Loan Bonds, heaped honors on superpatriots who refused to accept their ?1 cash bonuses. And it worked...