Word: baits
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Dates: during 1940-1949
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...cash and investment, at least, until there were new cars, refrigerators, etc. to buy. But it was a barometer of trouble to come. The public, which was now coming into the market rapidly, would leave just as rapidly if it got burned, taking the boom with it. Still, the bait was enticing...
...often, Allied listeners swallow the bait...
...only more and cheaper books but better ones. Wrote Publisher Bennett Cerf (Random House) in the New York Post last fortnight: "The creation of a great reprint and chain-store market simply means that a deserving book will earn far more than it ever did before. The added bait may even dim the siren song of Hollywood in young authors' ears and persuade them to concentrate, as they did long, long ago, on making their every book the very best that they know, how to write...
...plant." The two prime obstacles to private operation: 1) Geneva may not get the benefit of the low rail-water rates of Eastern steel mills, 2) the Government may ask a whopping price for Geneva. Professor Mahoney optimistically expects that favorable postwar Western rates can be worked out. As bait for buyers, he proposed: base the purchase price for Geneva on the size of its usable postwar capacity. Make the buyer pay more as the market expands and production rises. This would mean, at first, a drastic write-down in the price for Geneva. But the West would get cheaper...
Song Suckers. When the sucker has swallowed the bait by submitting his song, he gets an enthusiastic letter stating that his lyrics are indeed hit material, that with a good tune and publication they can scarcely fail to score. Expenses incidental to publication-tunewriting, arranging, etc.-will, of course, cost a small amount, which must be sent in advance. The sucker sends the money, and is gratified to receive 20 printed copies of his song. He next hears from an apparently different concern (the same shark using a different address), expressing great interest in his published song and suggesting that...