Word: baits
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Dates: during 1950-1959
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...crucial fight was for the governorship with its control of 40,000 state jobs. Judge Fine, longtime boss of Luzerne County (Wilkes-Barre), was heavily attacked by Grundymen who called him "a cardboard candidate," "Little Sir Echo," and a "political judge" who winked at gambling. Grundy set out a bait for undecided voters by backing retired Philadelphia Banker Jay Cooke, who insisted he was an independent. Duff met the challenge headon. "Cooke is no more independent of the old guard than the thumb on Grundy's right hand," snorted Duff. "I would prefer to be defeated than...
...supermarkets a housewife can check her arm-filling purchases, then move on to other shops, her arms free for more parcels. When she is finished she picks up her groceries at a kiosk in the parking lot. Even the tenants in the office building are used as customer bait: Northgate is leasing space mostly to doctors, dentists and real-estate salesmen. Rex Allison figures that they will attract crowds of shoppers every...
...corner, equipped with crayons, colored paper, and a rattle, keeps babies busy while they wait to be examined. When the doctor is ready, a nurse lures the child away from his play with the promise of lollypops just around the corner, indeed right inside the doctor's office. The bait has been so successful that lollypops have won infant praise for the Mount Auburn Street project: each patient leaves licking, and liking pediatric study...
...making headway. With the drive-in theater season about to begin, the Hilltop Drive-In near Perryville, Mo. planned to lure the customers by installing the added attraction of two monkeys in a cage. In Champaign, 111., the Twin City Drive-In prepared to put in another piece of bait: a 300-lb. bear...
...more cynical observers think that Godfrey's greatest audience bait is the faintly smutty double meaning. "Godfrey can do more with the lift of an eyebrow than De Maupassant could with a volume," says one adman. "Whenever he ad-libs he talks himself right into the bathroom." Such scatological shockers as the miniature outhouse he used as a TV prop invariably explode titillated giggles in his studio and television audiences...