Word: baits
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Dates: during 1960-1969
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From the remarks of the conference speakers, there are still many sucker buyers to make life easy and profitable for gyp sellers. The outstanding forms of pocketbook piracy are still 1) "bait-and-switch advertising," i.e., luring the customer into the store with a ridiculously underpriced item, then persuading him to change to an expensive one; 2) high, fictitious list prices that are tagged on merchandise to make a customer think he is getting a bargain by a "price...