Word: baits
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...fantastic price of only $18 . . . Call now!" Over the air from many another radio and TV station around the U.S., other excited announcers offered similar "bargains"-which almost always turned out to be fakes. To admen and reputable retailers, this popular form of electronic huckstering is known as "bait advertising." Says Denver's Better Business Bureau Director Dan Bell: "The greatest single cause of consumer distrust of advertising today is the widespread use of bait tactics . . . It has been termed a national scandal in business...
...reached such proportions that Congress is considering an investigation of the hucksters who promise phony bargains over the air. Last week in Los Angeles, seven shady TV pitchmen were charged with fraud. In New York, Attorney General Jacob Javits asked the state legislature for power to ask injunctions against bait advertisers...
...fishing off the Florida Keys. Things had been slow all day and the Captain was cracking open his second point of Four Roses. Suddenly, what looked like a large island loomed up close behind the boat, and, in a summary fashion, smacked the teaser and then the bait. Momentarily surprised, the Captain set down his bottle and shouted, "Give him plenty of line!" This I did, but the island-like serpent took all my new nylon line and all my backing, despite the fact that the star drag was full...
...Frenchmen themselves could only move in and out of the country "within the framework" of Ho's Communist laws. Sainteny apparently thought that the deal would guarantee security to French businessmen who chose to stay in Hanoi, but the businessmen were not so naive. Few rose to the bait...
Alongside the Pilar, the bait keeps bobbing and Dante gives way to the dolphins, In little time the Pilar boats 15 beauties. Excited as a boy, Hemingway overlooks a promise to quit early and take a late-afternoon nap. Not until almost dusk does the boat put in to harbor. The sun seems to be setting only a few yards off a corner of Havana, four miles distant, and Hemingway savors it as if it were his first sunset-or his last. "Look!" he exclaims...