Word: baits
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...Feature Bait. McCraken built his statewide empire on an ingenious newspaper stunt. Twenty-eight years ago, he borrowed $3,000 and bought Cheyenne's sickly weekly, the Wyoming Eagle. He converted it into a daily, made it the area's first tabloid and began giving it away free. But later only paid subscribers got a special section of features (comics, serial fiction, etc.). By starting new features first in the free section of the paper, then moving them to the supplement for paid subscribers, he got more and more paid subscribers, finally stopped giving the paper away altogether...
...TIME, Feb. 15) that the Soviet state airline last week began making daily flights from Helsinki to carry order-seeking Britons to Moscow. But the president of the Federation of British Industries (Britain's equivalent of the N.A.M.) warned the nibblers last week that Russia's economic bait has political strings attached...
Soft Noses Are Best. Dempster was a farmer's son, born and bred in the province of Natal. He was eight years old when his father shot a hippo in the Zambezi River and tethered it to the bank as crocodile bait. That night, creeping to within a yard's distance, Bryan Dempster shot his first croc...
...Chinese say: "The beginning of wisdom is to call things by their right names." Inevitably, under pressure of Soviet threat and promise, Europeans tend to call appeasement "neutralism." Even among the U.S. people and their leaders, there are those who snap at Soviet bait or become confused about Soviet intentions...
Berlin offered no such bait. Molotov was forced to define the Communist position in terms most repugnant to European neutralists and American wish-thinkers...