Word: baits
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Because the bait was still fresh on the second showing, the house was packed with hopeful sailors and tired businessmen. Numerous Harvard students were also looking for not-so-innocent merriment. Actually, the show is a must for members of the Film-Society and the Verein Turmwaechter and nothing but an expensive ($0.75) disillusionment for lusty minded Harvardians and sailors on shore leave...
...Bait" adjectives and phrases are banned. Merchandise cannot be referred to as "exciting," "glamorous," "exotic." Such extravagantly worded expressions as "Definitely a Must-Have For Your Wardrobe" and "Blessed Foot-Bliss in Superbly Styled Slippers" are forbidden. Even such shopworn lures as "latest fashion" and "new spring style" are out-women shoppers still find them irresistible. Bargain sales may not be advertised...
...wasn't for the fact I had seven witnesses, I wouldn't dare tell this story because it seems so fantastic. But within an hour after prayer meeting a sea gull came in and landed on my head." They ate the gull raw, used its innards for bait. They caught two fish, ate them...
...knew they were going "somewhere"; tried to guess. West Pointer McClure's able sidekick, Major Joseph B. Phillips, left a Russian dictionary in plain view in his apartment. Most newsmen took the bait. Timesman Frank Kluckholn, guessing that an invasion of Norway and an offensive against the Germans in north Russia was in the offing, outfitted himself with woollies and a heavy overcoat. Apparently all the newsmen had the same idea: all departed (for North Africa) wearing winter uniforms. None took shorts...
...choose editors who best knew how to choose-out of the flooding hundreds of fashion ideas, from ruffles to shoes to dinner-table glassware-the fashions which had that indefinable "smartness" which he could sense, almost by smell. Then he-and they-went to work on the presentation-to "bait the editorial pages," as he once unblushingly said, "in such a way as to lift out of all the millions of Americans just the 100,000 cultivated people who can buy these quality goods...