Word: baja
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Dates: during 1950-1959
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From the gin mills of Tijuana and the cotton gins of Mexicali, a green stain of prosperity is spreading south from the U.S. border through Mexico's newest state, Baja California Norte (the 29th, established in 1951). Along the northern half of the mountain-spined peninsula, water is flowing from new wells through new irrigation ditches, turning deserts where the Colorado enters the Gulf of California into fields of cotton, plots of tomatoes and the purple traceries, of grapevines. Mexican and U.S. farmers, industrialists and businessmen are laying out factories, hotels, lawns, streets and truck gardens with assembly-line...
Throne Room. Baja California's economic importance lies in the northern one-tenth of the 780-mile-long appendix, in the area between Mexicali, the capital, on the east, and Tijuana, near the Pacific coast. Cotton is king there, and Mexicali, its population nearly tripled (more than 160,000) in five years, is its prosperous throne room. It has U.S.-style real-estate developments, with hundreds of houses in the $10,000-to-$1 5,000 class. Last year 55 gins, six cottonseed-oil mills and four compresses-the world's biggest concentration of ginning facilities-swallowed...
Down a good highway, 67 miles south of Tijuana, Ensenada (pop. 35,000) closes Baja California's boom triangle. Shucking off the mañana tradition, Ensenada laborers are working seven days a week to finish a $15 million deepwater port, a $3,500,000 cement factory and acres of new houses. Close to 4,000 workers are employed catching, cleaning and canning plentiful white sea bass, sardines, rock lobsters. A new cannery packs tomatoes and chili peppers grown on farms to the south. White-painted boats chug in and out of the harbor, carrying the guests...
Almost everybody in Baja California shares the boom's excitement. Said prosperous Mexicali Air-conditioning Executive Manuel Garcia Prieto: "My wife and I just took a long-delayed vacation in New York. We saw My Fair Lady and Long Day's Journey into Night and Tosca. We'd planned to stay two weeks, but at the end of the first week I suddenly felt strange. I told my wife: You'll think I'm crazy, but I want to go back to Mexicali. It's hot in the summer and dusty in the winter...
...ended abruptly this week when Tijuana's Chief of Police Francisco Kraus Morales led a posse 450 miles into Baja California. There he finally ran the gunman to earth, liberated the two prospectors who had been captured by Cook, and triumphantly flew his quarry back to the border...