Word: baja
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Dates: during 2000-2009
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...almost three years on a menu that's not just about low carbs, Hirshberg thinks he has the recipe for success. As he puts it, "It's about the food, stupid." And with more on-the-go diners already ordering salads and frequenting quick-casual alternatives like Panera Bread, Baja Freshand Pret a Manger, O'Naturals may soon be looking pretty smart. --By Daniel Eisenberg
...avoid baking in the dry sun, sunbathers stay cool while browning in the pool on shallowly submerged platforms. Often a foot or so deep, so-called Baja steps are custom-made and can be narrow enough for solo tanners or wide enough for tanning parties...
...enough for surfers to know how to mount and ride a 100-ft. wave. They needed to know where and when to find the giant swells. Enter Sean Collins, a college dropout and son of a Navy navigator, who began compiling surf forecasts while riding the waves of Baja California in Mexico in the 1980s. Using data from ships at sea, weather reports from the National Oceanic and Atmospheric Administration, satellite photos and readings from ocean buoys, he began predicting with remarkable accuracy where and when the big swells would hit. In 1985 he launched Surfline, a pay-per-call...
...website LowCarbParties.com to tell drinkers how to decarb their cocktails. "The spirit is not the problem," says food and wine expert Ted Allen from Queer Eye for the Straight Guy, who helped launch the site. "It's the mixer." Liquor and grocery stores are beginning to carry products like Baja Bob's low-carb margarita mix, which has been sold online and in specialty stores for four years and is now getting space at Meijer and other supermarkets in the Midwest and Northwest. Sales were up 380% last year...
...film production is controlled chaos, and Troy (whose reported budget is an epic $145 million) is no exception. Early this year, as the Iraq war approached, the production judiciously moved from Morocco to Baja California. On the Malta location this spring, severe heat brought fainting spells on many of the burly Bulgarians hired as extras. One bit player, a former Mr. Malta named George Camilleri, suffered a leg wound while jumping from a galleon and died a few weeks later...