Word: baja
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Dates: during 2000-2009
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...open and manage Safeway's stores in Jordan and Saudi Arabia. Eight years later, he returned to the U.S. to open his own supermarket franchises in Oregon and Washington State. He was recruited by Gigante in 1994 to run the company's operations on the Mexican Baja California peninsula, which include licensed RadioShack and Office Depot stores. "The name recognition of Gigante was just awesome," Frias says. "But many of the middle-and low-income Mexicans who shopped at our stores were crossing the border into the U.S. and staying there." In 1998 Gigante asked Frias to devise...
...Blue Shield and Health Net cross-border plans operate differently: any U.S. citizen or legal resident can enroll through an employer. Blue Shield's Access Baja HMO lets members who live or work within 50 miles of the border choose a primary-care doctor in Tijuana or Mexicali (convenient for agricultural workers in California's Imperial Valley), while those farther away must choose U.S. doctors for themselves but can enroll spouses and children living in Mexico with providers in those cities. Salud con Health Net offers HMO plans with similar rules. It also offers a statewide PPO plan that allows...
...that particular family is not using Mexican providers, the fact that other plan members are doing so helps reduce plan costs all around. While an overnight stay in a California hospital can cost from $1,500 to $3,000, a bed in a high-quality, licensed hospital in Baja California costs only from $600 to $1,100 a day. The average salary last year of general practitioners in California was $149,000, compared with the $35,000 to $50,000 earned by Mexican doctors. "It depends on the specialty, but for the most part the doctor's profession...
...champ in total stores with 13,101, has added to the McWoes. Subs and other custom-made sandwiches are growing 12% a year as a fast-food category vs. a paltry 2% to 3% for burgers. Meanwhile, a range of upstart "fast casual" restaurants such as Panera Bread and Baja Fresh, which serve up a slightly more upscale dining experience, "have raised the bar for the fast-food industry," says Robert Sandelman, president of Sandelman & Associates, a market-research firm...
...Manger, with an option to buy the chain outright in 2005. The burger giant also owns a majority interest in Chipotle, which sells fast and fresh Mexican cuisine. And McDonald's bought Boston Market out of bankruptcy in 2000. Not to be outdone, Wendy's in June bought the Baja Fresh Mexican Grill, with 185 stores mostly in the West...