Word: bajaj
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Dates: during 2010-2019
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...picture was different in the 70s, when every young man's dream was to fly across the roads with his sweetheart on a Bajaj scooter. In north India, marriages meant a Bajaj scooter as dowry, Bajaj has said. Tejinder Singh, a retired brigadier in the Indian army, remembers his first Bajaj scooter that he bought with a loan of $70 in 1973. In those days of bicycles, a scooter felt like a royal luxury. "Riding in the night, with my wife at the back, her hands gently holding me was the most romantic feeling," he says...
...chocolate-colored exterior is faded and, without a leather cover, the steering is scorching hot in the sun. The Maruti 800 - India's original people's car before the Nano came along - looks dated. The modest hatchback, and the Bajaj Chetak, India's answer to the Vespa, captured the imagination of the Indian middle class in the 70s and 80s and kept them buying for decades. But the small car and the scooter, long ubiquitous on roads throughout India, are no longer the toast of India's aspiring middle class. Over the last month, both companies have announced that they...
...contemporary styling and new technology like fuel efficient engines. The scooter, meanwhile, has lost its appeal among the younger generation for not being macho enough. The two-wheeler has always been associated with teachers, professors and government clerks and is considered too "serious looking" for young people, says Rahul Bajaj, chairman of the Bajaj group. Waiting lists for Bajaj scooters are a thing of the past. (See the 50 worst cars of all time...
...Like many, Singh progressed from his Bajaj to an M-800 in 1987. "I was an army major by then and it was only fit that I should buy the M-800," says Singh. "It was not only a status symbol, but a vehicle of the times." He drove the little car for nearly two decades, and says it witnessed a major portion of his life story. "My children and grandchildren have all been part of that experience. If my wife were alive today she would have never allowed me to sell it," he says. "To this date, I associate...