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When corporate America meets the art of bagel making, weird things begin to happen. The old-school method of bagelmaking is to first boil the dough (high-gluten flour and yeast) for 60 seconds and then bake for about 15 minutes, a process that delivers a soft, chewy interior and a golden brown, crunchy exterior. Some mass producers, such as Einstein, have replaced boiling with 15 seconds of intense steaming, leaving some traditionalists aghast...

Author: /time Magazine | Title: THE BAGEL RACE IS ON | 4/1/1996 | See Source »

...COLUMN NOTING THAT A MAN won the Pillsbury Bake-Off prize for the first time [NOTEBOOK, March 11], Margaret Carlson referred in a scabrously derogatory manner to men's assumed ineptitude in things domestic, notably cooking. Had a male commentator reported with the same dismissive derision that a woman was incompetent at checking the oil in her car, he would be decried, vilified, crucified and possibly emulsified for making such a sexist remark. I guess women do not like men in the kitchen any more than men like women in the boardroom. FRANK J. BRADLEY Dallas...

Author: /time Magazine | Title: Letters, Apr. 1, 1996 | 4/1/1996 | See Source »

Which brings me to the next bit of discouraging news: this is the first year the Pillsbury Bake-Off prize shot up to $1 million--and a man won it. Women have only themselves to blame for this. Sleep deprived, they accepted help in the kitchen. But male cooking is not the everyday feeding of a household; it's a cameo, virtuoso performance in which every dish is used to produce an elaborate meal at midnight. Congratulations and a pass on cleaning up are expected--after all, he cooked! Men can prepare $20-per-lb. salmon in a $300 fish...

Author: /time Magazine | Title: WASHINGTON DIARY: NO SLEEP FOR THE WEARY | 3/11/1996 | See Source »

...former establishmentarian and Cabinet official, using little more than a smile and a red flannel shirt. You too can be a New You. All it takes is a change of costume, some prepackaged instant microwavable prejudices and a fresh zip code. Stir in a dollop of self-righteousness, bake for a day or less, and serve promptly...

Author: /time Magazine | Title: OUTSIDE THE BELTWAY | 1/8/1996 | See Source »

...After a while, everything starts to taste the same, whether it's kung-pao chicken, baron of beef or cusk (whatever the hell that is). And as we at Harvard know all too well, diversity is desirable...even in food. A person can handle only so much shake-and-bake...

Author: By Daniel M. Suleiman, | Title: Choice on Food | 1/5/1996 | See Source »

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