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Pillsbury Co., a firm of flour power, has a message of love. To millions of housewives, it preaches that the way to express affection for husband and chil dren is to bake them a cake. Its ads pro claim that "Nothin' Says Lovin' Like Something from the Oven, and Pillsbury Says It Best." This somewhat sac -charine slogan helps to boost sales. In the fiscal year ending last May, they rose to a record $526 million, and prof its increased 7.4% to $13 million. This year the Minneapolis-based company anticipates an earnings gain of 10%, which...

Author: /time Magazine | Title: Corporations: Beyond Flour Power | 12/13/1968 | See Source »

Engineers foresee even more esoteric uses. They have already designed a hover kiln, in which pottery is suspended over a moving conveyor belt by the hot gases used to bake it. And they are attempting to perfect a hover bed for badly burned patients who would actually lie on a thin film of air, thus avoiding painful contact with the bed sheets and allowing healing on all sides...

Author: /time Magazine | Title: Technology: Hovering Closer to Success | 6/2/1967 | See Source »

...parents of most Challenge participants. Nevertheless, Challenge held a well-attended meeting for eight grade students and their parents at which a Cambridge school official spoke about the choice between going to Ridge Tech or Cambridge Latin for high school. And last Sunday several mothers ran a profitable bake sale, to raise money for the Challenge library...

Author: By Robert C. Pozen, | Title: Challenge Changes, But Flexibility Stays PBH Asks More of Its Teachers And Reaches for Underachievers | 4/29/1967 | See Source »

...high criteria require that there be less than one chance in 10,000 that a single living microorganism be aboard an unmanned spacecraft designed to land on a planet. To comply, the U.S. plans to seal its Mars-bound Voyager landing capsule in a canister and bake it for as long as 53 hours at a temperature of 257 °F.-enough heat exposure to kill even the organisms within the solid metal structures of the spacecraft. Aware that sterilization of some early Ranger moonships damaged spacecraft systems and led to the failure of missions, scientists are spending time...

Author: /time Magazine | Title: Science: Putting Heat on Voyager | 4/28/1967 | See Source »

...skillets, spoons and apron. But this time she also brought an array of bottles containing every conceivable kind of oil, except castor oil, plus half a dozen varieties of flour, six kinds of margarine, and sticks and sticks of butter. Then, for eight straight days, Julia did nothing but bake brioches, dozens at a time. When the rest of the house were awakened by a loud crash in the kitchen at 5 a.m., they knew it meant that Julia had jettisoned yet another batch. "You can't have had much of a vacation," said her brother-in-law. "Nonsense...

Author: /time Magazine | Title: Food: Everyone's in the Kitchen | 11/25/1966 | See Source »

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