Word: baker
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Dates: during 1960-1969
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...advertising industry has been attacked so often that it might scarcely have noticed one more critical book, but the Reader's Digest was not so sure. At the very last moment, it stopped publication of The Permissible Lie, by Samm Baker, on the grounds, as Digest President Hobart Lewis put it, that "advertising is good for business and business is good for the country...
...copies had already been printed. But the Digest was adamant. "Reader's Digest has a point of view," declares Lewis, "and, it seems to me, has a right to its point of view. Funk & Wagnalls is not an independent publishing house but is our subsidiary." To which Baker, among others, retorted that this is precisely the danger facing book-publishing houses when they are taken over by large corporations, as Funk & Wagnalls was 2½years...
...enumerate many more vices than are already known nor does it propose any startling reforms. "The thesis of this book is that advertising should be cleaned up from the inside," says a Funk & Wagnalls editor, "lest it be regulated from the outside. What could be more harmless?" Says Author Baker, who was in the advertising business for 30 years before he retired five years ago: "I, too, think advertising is good for business and business is good for the country...
...Baker...
...Baker, First Marshal of the Senior Class, received the Bingham Award as Harvard's most valuable athlete. Captain of the cross country team, he paced the harriers to an undefeated season and Harvard's first Heptagonal championship in a decade. With sophomore Roy Shaw, Baker chased the four minute barrier in the mile throughout the winter and spring, finally lowering the Harvard record to 4:00.2 in the Outdoor IC4A's. A very strong runner, the wiry Englishman had two other particularly outstanding days. Against Princeton he won both the mile and the half mile, setting a University record...