Word: bakshi
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Today the project sounds golden. But Hollywood didn't always think so. Disney-Miramax rejected Jackson's proposal, even at a compromised two-film length. The front-office pooh-bahs may have recalled the failure of Ralph Bakshi's 1978 animated version of The Lord of the Rings, also in two parts (the second half was never made). For less remote box-office evidence, potential sponsors had only to measure the $300 million Jackson needed to make the trilogy against the measly $35 million or so his five previous features had earned worldwide...
...Over the last two decades of his life, Ted would supervise other half-hour specials, with animation artists of gradually diminishing stature: Freleng on "The Lorax" and "The Hoober-Bloob Highway," Ralph Bakshi on "The Butter Battle Book." The character detail was more meager, the backgrounds less vivid. Each of the later films was more didactic than artistic: decrying corporate greed and ecological devastation ("The Lorax"), indoctrinating children before they are born ("Hoober-bLoob"), delineating the madness of America's arms race with the Soviet Union. Of course the liberal in me, and the humanist too, cheer these sentiments...
...patrolled by the U.N. Both countries have spent billions fighting along the LOC for more than a half-century. Now both can surely live in peace with an LOC border for many more years and use the billions saved to improve the plight of their people. Lochan Bakshi Edmonton, Canada A President for the People Re your article "Inside the Mind of Howard Dean" [Jan. 12]: Dean is a sensible, intelligent, moderate former Governor who has proved he can balance budgets and create jobs. He is optimistic and straight talking. His background as a doctor makes him capable of looking...
...world, in India it can't dish out the veggie burgers fast enough. McDonald's has 48 stores in India, 60% of them built in the past 18 months. The outlets see on average 3,000 customers a day, placing the units in the company's top 10%. Bakshi expects sales to grow 40% annually in coming years. "Our products in India should be relevant to the Indian consumer," he says...
...with a baseball bat, clad in throwback simple sneakers. In India, Reebok replaced the lad with a grizzled, bearded snake charmer in a turban?with a flute and a woven, cobra-filled basket?and pristine white sneakers. Sales of Reebok footwear are growing at 30% a year. Rajeev Bakshi, chairman of Pepsico India, pushed the same idea a step further. "We took the variable of nationalism," he says. Earlier this year, for the Cricket World Cup, a sporting event in India of Super Bowl importance, Pepsi launched a fluorescent-blue cola matching the color of the wildly popular national cricket...