Word: balachandra
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...entails or implies is a lengthy debate to enter. Traditional scholarship on imperialism focused on the three Cs of commerce, conquest and conversion, signifying economic commerce, conquest of new territories and religious conversion. We have long moved past this historical stage. Updated theories of cultural imperialism focus on what Balachandra Rajan calls a new tripod of commerce, culture and consent—reflecting the progression from territorial conquest to the conquest of minds—a side-effect of globalization...
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