Word: baladeur
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...dominated the world over by English. "Our technical contribution," the newsmagazine Le Point recently lamented, "stopped with the word chauffeur." To strike back, committees have been formed by industrial and educational groups to create new French words for every modern occasion. Thus, a Frenchman now listens to his baladeur, rather than a Walkman, and plans vacations according to his partage de temps, and not his time-share. While some of the expressions are felicitous -- the computer term random-access memory becomes simply memoire vive (live memory) -- some are decidedly clumsy. Computer hardware is vaguely called materiel, and the futures market...
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