Word: balestrazzi
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...Italy full-page newspaper ads offered free Kong posters to anyone who returned the accompanying coupon. "I expected about 10,000 requests, and instead we've had more than 200,000," lamented Publicist Alberto Balestrazzi, who is now at the mercy of Italy's notoriously tardy postal system. Giveaway posters have been part of the campaign in the U.S. and Canada as well-all thanks to Paramount's massive $5 million to $6 million advertising budget for North America...
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