Word: ball-joint
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Gentle Handling. Magneform is already doing many useful jobs: aluminum and copper are being joined to porcelain insulators for outdoor wiring; the metal bands around artillery shells are being fitted quickly without any fuss. The auto industry is using Magneform to produce ball-joint and seal assemblies for front suspensions. Magne-form's principal advantage over welding, pressing or stamping is its ability to shape metals without the rough handling that such operations ordinarily require. Automated assembly-line operation can be managed easily, and Magneform men are already looking toward the day when most subsidiary parts of an auto...
Crash-Proof Meter. A parking meter that swivels on a ball-joint base when hit by a car was developed by Marwin Products of Spokane...
...Ball-Joint Suspension. One of her viewers was Howard Wilson, a vice president at the Kenyon & Eckhardt advertising agency, who thought she looked "awful cool, calm and relaxed," and asked her to do the Lincoln commercials on the Ed Sullivan Show, while Ed continued to deliver the sales message for Mercury. There were some bad moments. Wilson was not sure a girl would be convincing talking about such things as "high torque, turbodrive transmission" and "ball-joint suspension," and there were some fears that Julia might be too gentle to compete with "hard-selling" male announcers. Researcher Horace Schwerin came...
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