Word: ball-joint
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Dates: during 1956-1956
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...Ball-Joint Suspension. One of her viewers was Howard Wilson, a vice president at the Kenyon & Eckhardt advertising agency, who thought she looked "awful cool, calm and relaxed," and asked her to do the Lincoln commercials on the Ed Sullivan Show, while Ed continued to deliver the sales message for Mercury. There were some bad moments. Wilson was not sure a girl would be convincing talking about such things as "high torque, turbodrive transmission" and "ball-joint suspension," and there were some fears that Julia might be too gentle to compete with "hard-selling" male announcers. Researcher Horace Schwerin came...
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