Word: balled
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Countless baseballs bear DiMaggio's signature. Rarer is this ball signed by Ronald Reagan and Mikhail Gorbachev in 1987 and cherished by DiMaggio as "the only two autographs I ever sought...
...dribbled around the Web faster than Pel� in his prime. In the spot, Ronaldinho, a Brazilian considered the world's best soccer player, laces up his new Nike cleats, the Swoosh as golden as his game, and then, from the top of the 18-yd. box, fires a soccer ball off the 4-in. crossbar. Before the ball touches the ground, he corrals the rebound on his chest, juggles the ball with his feet and repeats the feat three more times. It's the soccer equivalent of hitting four straight half-court hook shots in basketball or knocking four pitches...
...official World Cup sponsor and will pay $350 million over the next eight years to extend that privilege to the 2010 and 2014 World Cups. Those billions of eyeballs will see only Adidas signage in the stadiums, and the company's black-and-gold Teamgeist (Team Spirit) match ball will be passed around the pitch. What kind of revenue can official sponsorship deliver? One example: the company says it has already sold 10 million World Cup balls, priced from $15 to $130, since December, and expects to ship an additional 5 million by year...
...writes Raymond from the Hague, Netherlands, on one board), organize pickup games and rant against the most severe problem facing the sport: racism. Members can blog, upload their own soccer video or view thousands of other clips, from the latest Arsenal highlights to Nikola from Bulgaria juggling the ball--in slow motion, no less--in his bedroom. "Some Tricks I Make!" reads the title...
Adidas has drawn the battle lines; now it's up to the consumers to decide. Not that the companies will quiet the trash talk. For example, Adidas puts the boot to Nike's worldwide youth "futsal" tournament, which features the smaller soccer ball that many great players, like Ronaldinho, grew up dribbling. "It's three on three in a cage," says Filbry. "That's not soccer." Edwards, Nike's marketing guru, guffaws. "I'm happy they would dismiss something that millions of people around the world are playing," he says. On the eve of the World Cup, jawing between...