Word: balling
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Dates: during 1940-1949
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...celebrate its 25th birthday last week, the Saturday Review of Literature (circ. 92,000) rounded up a literary team of heavy hitters led by Robert Sherwood, John P. Marquand, Lewis Gannett, Christopher Morley, Maxwell Anderson. They obligingly tried to knock the cover off the ball, but it was SRL that slugged out the homer, circulation-wise. Even at the new price of 20?, up a nickel, it sold out a record press run of 150,000 copies in three days. Then it ran off another 10,000 copies, and contracted with a publisher to bring out the star-studded issue...
...life. Instead, at a leisurely and often-lagging pace they have pried into every nook & cranny of Emma's avid, neurotic soul and the drab existence that nourished it. The handling of bumbling peasants and pompous tradesmen has an acid authority. One memorable scene-a whirling, overheated ball at a local château-is a wonderfully skillful projection of Emma's half-swooning sense of her own seductiveness...
...moral quality that characterizes the tactical spirit of our football is high and inspired with a collective feeling of the game. Almost every one of our players, without hesitating, would pass the ball to his partner if that one had a slightly greater chance to make a goal. This is done, not only because of game discipline, but with a sense of internal satisfaction...
Jack Reichart, a 64-year-old inventor and appliance manufacturer of Muncie, Ind. had never seen an "iron lung" respirator in his life. Last week he was asked to make one in a hurry. Muncie's Ball Memorial Hospital, which owned the only iron lung in three counties, suddenly had 28 polio (infantile paralysis) patients on its hands. That lung was in use when Rue Steel, an eight-year-old boy who urgently needed a respirator, was brought in. Hospital Superintendent Nellie Brown asked Reichart if he could turn out an emergency...
...Name? Since Oscar Wilde and Omar Khayyam went to work for him, Haldeman-Julius has also taken on Plato, Dante, Tolstoy, Goethe, Sir Arthur Conan Doyle, Ralph Waldo Emerson and Tom Paine. But the big names are rarely the biggest drawing cards. De Maupassant's Tallow Ball sold only a poky 15,000 copies a year until Haldeman-Julius re-christened it A Prostitute's Sacrifice (it jumped to about 55,000 a year).* The bestselling Blue Books are those on sex, psychoanalysis and self-improvement; Haldeman-Julius has them written to order by eight staffers scattered around...