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...precisely calculated risk he is taking on those fares, 15% less than competitors, is the only kind Branson, 57, has ever really taken. His autobiography reads like an adventurer's litany of near misses and narrow escapes from hot-air balloon crashes, storms at sea and unruly lovers. But Branson the accountant is unmistakable. He is methodical about risk and rigorously applies that principle to the diciest of industries, airlines. That's why, for example, Virgin America does not plan to have more than 100 planes--limiting itself in the first five years to the 30 largest U.S. cities, those...

Author: /time Magazine | Title: Richard Branson's Flight Plan | 4/17/2008 | See Source »

...walking towards Currier with my prefrosh host when a water balloon came sailing down from a roof and landed three feet to the right of us. All of a sudden, we heard this voice from above shout, “Welcome to the OC, bitch...

Author: By Sarah B. Schechter, CONTRIBUTING WRITER | Title: One Weekend to Rule Them All | 4/16/2008 | See Source »

...more chameleon art is, the more future it has because we change,” Koons says. In order for his art to survive, it has to be able to appeal to a large and evolving audience. Following this logic, if 10 years from now viewers deem over-sized balloon dogs or inflatable flowers passé, then Koons’ work will be essentially discarded. To protect his work from becoming dated, he tries to make every piece as objective as possible. He claims, somewhat counterintuitively, that he achieves this by first accepting himself, then accepting others...

Author: By Ama R. Francis, CONTRIBUTING WRITER | Title: LINEAR PERSPECTIVE | 4/11/2008 | See Source »

...eternal, multifaceted, unresolved argument. Put one way, it's the debate between hope and pragmatism. Put another, it's the argument between liberalism and conservatism. In Episode 4, the two men watch a demonstration in France of a manned hot-air balloon. It's a small, perfect illustration of the ferment and unease of the Enlightenment. Jefferson is rapturous about the flight and all it symbolizes about human progress; man's bond to Earth is literally being severed for the first time. Adams is convinced the thing won't get off the ground. When the balloon takes off, Jefferson gloats...

Author: /time Magazine | Title: Founding Fighters | 3/20/2008 | See Source »

PARIS Krug Champagne lovers should reserve their spot now for dinner on Krug's hot-air balloon, which is sailing around the world after an initial launch in Miami...

Author: /time Magazine | Title: Calendar | 3/18/2008 | See Source »

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