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...BALLOON MAN flies to Idaho...

Author: /time Magazine | Title: Pop Chart | 7/10/2008 | See Source »

...first contingents I saw was a creative balloon design company sporting these colorful balloon backpacks to create an underwater theme...

Author: By Jamison A. Hill | Title: A New Reason To Be Proud | 7/1/2008 | See Source »

...Game Your Play Fitness is easier when it's fun, and you don't have to limit yourself to traditional sports. Active video games like Dance Dance Revolution or many of those available on Wii are good options. But kids can also improvise games--balloon volleyball in the rec room, beach-ball tag in the backyard. The point is to move...

Author: /time Magazine | Title: 10 Tips To Get Your Kids Moving | 6/12/2008 | See Source »

...that did a better job of helping viewers understand and remember risk information was for the bladder control drug Enablex, which features colorful bouncing water balloon characters. (Here's a link to a similar Enablex ad - again, not the one Day studied.) Day discovered that the voiceover speed was slower than in most drug ads and stayed consistent throughout the ad. Correspondingly, when Day tested viewer comprehension, they understood and remembered Enablex's side effect profile better than usual...

Author: /time Magazine | Title: Do Consumers Understand Drug Ads? | 5/15/2008 | See Source »

...Eisenberg sought to structure the workship by creating autonomous departments in which attendees learn everything from how to pick healthy food in the supermarket to how to prepare nutritious and delicious recipes under budget and time constraints. Give a man a packaged, fried fish stick, he’ll balloon into dangerous BMI territory; teach a man to filet, grill, and zest his tilapia, he’ll maintain a healthy weight. Like the teaching kitchen, the conference was divided into three principle parts: didactic nutrition sessions, culinary demonstrations of recipes consistent with the nutritional guidelines, and kitchen workshops...

Author: By Rebecca A. Cooper, CONTRIBUTING WRITER | Title: Wedding Bell Peppers for Food and Health | 4/17/2008 | See Source »

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