Word: ballpen
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...Eversharp had passed Parker Pen Co. and Sheaffer, and had an ace up its sleeve to grab off the brand new ballpen market. The ace: the North and Central American rights to the Biro patents, for which it had laid out $500,000 (TIME...
...biggest competition will come from the old line companies which have moved slowly into the ballpen field to be sure their pens worked before they were sold...
Eagle Pencil Co. has just put on sale its "Orbic" for $10, has already sold out all it can produce until well into 1947. Sheaffer is expected to bring out its ball pen shortly. Nobody knows how big the ballpen "market really is. But Eversharp hopes to keep getting the lion's share with its high price policy. Its next model: a $100 pen, plus...
...opening gun of a $200,000 ad campaign, Inkograph Co., Inc., producers of $2, non-capillary pens, last week burlesqued the extravagant claims of ballpen makers. The claims had brought in the customers. Reynolds Pen Co., one of the most extravagant claimants and originator of a pen it calls the Rocket, last week reported a handsome net profit of $2,678,815 for the year. Are ball pens that good? Some might be (Eversharp reported a normal 3% on returns). But thousands of Reynolds buyers would answer: No. In its annual report, Reynolds noted that $110,000 had been...
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