Word: ballpoints
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Dates: during 2000-2009
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...Cohler, a Yale graduate who studied Chinese history and worked in Beijing for a telecom company after graduation, comes from an entrepreneurial family. His maternal grandfather invented the ballpoint pen tip. "But he didn't make a penny off it - he sold the patent and died without a penny as an immigrant in East Harlem...
Enter the world of marketing. The power of name recognition helps explain the multibillion-dollar business of plastering brand names on everything from ballpoint pens to NASCAR racers as well as the thriving cottage industry of reviving brands that have fallen out of mainstream use, like Ovaltine chocolate malt and Westinghouse televisions. "We tend to believe, If I've heard of [a product] before, it's probably because it's popular, and popular things are good," says Dan Goldstein, an assistant professor of marketing at London Business School...
...knew of a member who could be bought. But there were always a few around who could be rented for a time. There was a simple test in the offices where I worked: if something offered to us could also be given to the average person-a pencil, calendar, ballpoint pen-we could accept it. If something was offered to us because we worked in Congress, we turned it down. Football tickets, meals in expensive restaurants or golf outings like Abramoff paid for are not offered free of charge to the average person. Gary K. Madson Lancaster, Virginia...
...have invented the integrated circuit and the Internet and the lightbulb, but people all over the world get to use them. Same goes for the statin drugs that lower cholesterol and the iPod. And we are obviously free to use inventions made elsewhere, such as Velcro and the ballpoint...
...knew of a member who could be bought. But there were always a few around who could be rented for a time. There was a simple test in the offices where I worked: if something offered to us could also be given to the average person - a pencil, calendar, ballpoint pen - we could accept it. If something was offered to us because we worked in Congress, we turned it down. Football tickets, meals in expensive restaurants or golf outings like Abramoff paid for are not offered free of charge to the average person. Gary K. Madson Lancaster, Virginia, U.S. Time...