Word: ballroom
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Reagan's only public appearance of the week occurred at center stage in the Century Plaza Ballroom, amid a special combination of pomp, circumstance, and glitter befitting both his present and his past. Thursday night, the President was the main attraction at a fundraiser for the California State Republican Party...
Exit, stage right. Standing ovation. No encore, however--the motorcade was already halfway across town. The instant reviews in the hotel ballroom were uniformly favorable, and the 12-minute performance netted more than $1,000,000 for the G.O.P. cause...
Sports manufacturers and retailers got on the wagon at the outset, of course. All it took to jog was a good pair of shoes. Triathlons require racing bikes, cycling shoes, crash helmets, running shoes, a swimming pool or an ocean and all manner of attire. In Chicago, a hotel ballroom was jammed with expensive wares, from high-powered energy drinks to "tri-suits," one-piece jobs that can be worn in all three events. The professional athletes make their money endorsing these items (first place in Chicago paid $2,000; the total purse was $15,000), holding training camps...
...personable that they bring out for show, something annexed to their souls like a fake greenhouse, lead you in, and you think you see life and vitality and sun and greenness, and then when you love them, they lead you out into their real soul, a drafty, cavernous, empty ballroom, inexorably arched and vaulted and mocking you with its echoes--you hear all you have sacrificed, all you have given, landing with a loud clunk...
...operative word of this business is image, and the practitioners call themselves image consultants. First seen a decade ago, they are now multiplying like reflections off a ballroom mirror. The Directory of Personal Image Consultants lists 256 firms, vs. only 36 in 1978. Their projected sales this year: $20 million...