Word: ballyhoo
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...Indoor Tanning Association (ITA) dismisses such charges as mere ballyhoo, pointing out that the UV light from tanning beds is no different from sunlight - exposure to either one raises the risk of skin cancer - which is why the tanning industry has always emphasized the importance of moderation, says John Overstreet, executive director of the ITA. He adds that technicians at tanning salons are trained to prevent overexposure and sunburns. "If clients get a sunburn, they are not going to come back," says Overstreet...
From the beginning, Ida's unveiling has been a master class in ballyhoo. A week ago, the first breathless press releases began to arrive, portending the presentation of the now famous 47-million-year-old primate fossil from Germany: "MEDIA ALERT," the notice shouted in all caps. "WORLD-RENOWNED SCIENTISTS REVEAL A REVOLUTIONARY SCIENTIFIC FIND THAT WILL CHANGE EVERYTHING...
...hullabaloo over Brüno isn't so much a debate over artistic integrity or the protection of children's sensibilities as it is early ballyhoo for the DVD edition. You'll most likely see a slightly sanitized version of the movie when it opens in July. Then, when the digital version comes out in October, you can watch Sacha Baron Cohen apparently have anal sex with a man on camera. Commerce and art - or, if you will, propriety and obscenity - will be neatly served, one on the big screen, the other on the small...
...best.) But these laurels factor into publicity campaigns for the Oscars and Golden Globes; often they are the campaigns. It's the way we critics contribute to the art-industrial complex. Our prizes certainly help determine which films get nominated, setting in motion the next round of ballyhoo before the final prizes are handed out. So almost all the nominees will be from worthy obscurities that can't draw much of an audience in the theater or, when the awards shows are aired...
Reality is catching up with Second Life, the much hyped 3-D website that lets users create alter egos called avatars who can walk, chat, fly, have sex and buy and sell virtual stuff for real money. The ballyhoo surrounding this online community has led multinational brands from Reebok to Toyota to establish beachheads on Second Life to interact with consumers and be a part of the next wave in social networking. In April market-research firm Gartner predicted that by the end of 2011, 80% of active Internet users will have some sort of presence in a virtual world...