Word: ballyhooer
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Dates: during 1930-1939
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More than two years of intensive planning, construction, and ballyhoo sweep towards their climax today as 15,000 world citizens move on Cambridge for Harvard's three-day, 300th birthday party...
...weeks each September, one small corner of Long Island becomes, with less ballyhoo than that occasioned by a college football game, the sporting capital of the entire world. This unique occurrence, moreover, happens so regularly that Long Islanders scarcely bothered to raise their eyebrows at all last week at the prospect of a program which in many ways makes the Olympic Games at Berlin look like a sideshow...
...Announced last October was another grandiose French air race-around the world for $200,000-to ballyhoo the Paris Fine Arts Exposition (TIME, Oct. 21). No mention has been made of the scheme since...
...world. In the press stand sat 1,500 reporters, hundreds more than customarily report League of Nations doings at Geneva. Whether or not the Olympic Games actually serve their purpose of promoting international understanding remains dubious. That they afford harmless amusement to participants & spectators, a valuable chance for ballyhoo to the nation which holds them, no one is better aware than Realmleader Adolf Hitler, who attended every session except one last week, inspired his loyal Nazi followers to win the unheard of total of five track & field events...
Relay. Last week's opening ceremonies were the last stage in a concentrated year-long ballyhoo which made the 1932 Olympics in Los Angeles, loudest previous sports event in history, seem, by comparison, as quiet as a race between two trained fleas around the brim of a felt hat. Climax was the Torch Relay from Olympia to Berlin which started fortnight ago, after the sun's rays had been used to kindle a fire in the ruins of the Temple of Zeus. At Paracin, Yugoslavia, last week, the flame went out when a runner got a defective torch...