Word: ballyhooer
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Dates: during 1930-1939
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With much ballyhoo, New York City's Municipal Art Committee last week opened its First National Exhibition of U. S. Art in Rockefeller Center's International Building. Arranged according to the artists' home States, some 700 paintings and 60 sculptures from 46 States, the District of Columbia and four territories hung on specially prepared walls of sea grass and plaster. For the preview dinner in Rockefeller Center's 65th story Rainbow Room, New York's Mayor Fiorello LaGuardia rounded up a roomful of bigwigs, including New Jersey's Governor Harold Hoffman. Beefy Governor Hoffman...
With "the almost incredible circulation of books in the Soviet Union . . . before us as a glorious example," smart Publisher Victor Gollancz set out in London last week to assuage the appetites of literate Leftists regularly and at small cost. Launched with Mr. Gollancz' customary well-bred ballyhoo was the Left Book Club. To join, readers had only to pledge that they would buy once a month a cheap special edition of a radical or near-radical book which Victor Gollancz, Ltd. would send them. As usual, Victor Gollancz' competitors bit their quills, wished to blazes they had thought...
...sporting, TIME, to speak without knowledge of our "extravagant ballyhoo," nor is it anything but a dig to speak of our "tiny university's (fulltime students: 1,248) huge stadium." If your man was disappointed in the showing of the Eastern athletes, why didn't he say so? And incidentally his story of the Pennsylvania carnival was built around the performance of a sprint relay team from Texas and two boys from Ohio State, a member of the Western Conference. Small wonder, is there not, in being unable to write about any of your effete Easterners...
Annual bidders every spring for the best of the U. S. college track crop are Philadelphia and Des Moines. Many runners prefer the spectacle of the Penn Relays staged at Franklin Field. Others yield to the extravagant ballyhoo of the Drake Relays, held in that tiny University's huge horseshoe stadium. Last week Philadelphia's 42nd enticed 3,000 entries from schools and colleges; Des Moines' 27th, 2,000. Both groups gave spectators few records, many thrills...
Events like these meant last week that after six weeks of intensive ballyhoo, the major-league baseball season was finally under way. Opening day, crowds of 200,000 in eight cities tended to verify the predictions of baseball critics that, with more new faces than the teams have exhibited in a decade, a new schedule which moves the teams around faster, the 154-game pennant race which ends Sept. 27 will be the most exciting in years...