Word: ballyhooer
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Dates: during 1930-1939
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Dark of eye and square of jaw, effective William Esty is an amateur magician. He has a profound knowledge of the human hunger for health and wellbeing, having been gassed while behind an A. E. F. machine gun. This experience, plus his instinct for broad-gauge ballyhoo, has made him a modern reincarnation of the oldtime medicine show "doctor." The therapeutic qualities he first discovered in his cigaret program ("Get a Lift With a Camel") are now to be noted in tea. If the $500,000 test campaign shows results after a year, Mr. Esty confidently expects to develop...
...unfair and sarcastic article about Mr. Hoover in the Dec. 30 issue was uncalled for. I am not alone in being utterly tired of the continual ballyhoo for the New Deal and its President...
...women in the smoking room, men hasten to ease themselves of what they feel are appropriate stories. No reputable modern publisher has yet had the nerve to sponsor a really bawdy anthology, but with the weekly encouragement of such smartcharts as the New Yorker, such pseudo-smart-charts as Ballyhoo, smart publishers are beginning to see that anything (within reason) goes. The Bedroom Companion, or A Cold Night's Entertainment: Being A CURE for Man's Neuroses, A SOP to His FRUSTRATIONS, A Nightcap of Forbidden Ballads, Discerning PICTURES, Scurrilous Essays, in fine A Steaming Bracer...
Freshmen prefer the Reader's Digest, while Ballyhoo ranks high with them. Time and the New Yorker rank first and second among those magazines delivered by mail...
...year, according to the winner's resources. Since none of the fund is to be dumped into buildings, probably ugly, but all used to hunt and develop brains, it is hoped that collections will be good and the growth of the fund gradual and continuous. There will be no ballyhoo and no drive. Graduates will be notified by letter. Non-graduates, more likely to be "well-heeled," may be interested in the new type of professors unless they have Tory hardening of the heart and believe there is overproduction of professors in evidence and Government employ. --New York Times