Word: ballyhooer
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Dates: during 1930-1939
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Concentrating on a theme of Americanism, the next issue of the Advocate will appear during the second week of November. This theme is to be treated without sentimentalism or ballyhoo, but merely to examine various points of view on nationalism...
...novel written 20 years ago by John Buchan, now Lord Tweedsmuir, who next month will go to Canada as that Dominion's Governor-General (TIME, Aug. 19). This high-placed connection made it possible for the British film industry to improve notably upon Hollywood methods of ballyhoo. The premiere of The Thirty-Nine Steps in London was preceded, not by a mere broadcast, but by a Gaumont-British banquet at which the guests of honor were Lord Tweedsmuir, Home Secretary Sir John Simon, Minister for Air Sir Philip Cunliffe-Lister and their ladies...
Statements like these last week, two weeks before Max Baer and Joe Louis come to blows in New York, were a fair sample of the ballyhoo which has for the last month preceded the most exciting prizefight since Dempsey met Tunney in 1927. Whether newspapers publicize prizefights because the public likes fights or whether the public likes fights because the newspapers publicize them is one of the many riddles of pugilism. No riddle is the fact that while newspaper readers were last week absorbing the details of Negro Louis' romance with a dusky Chicago stenographer named Marva Trotter, whom...
Meanwhile last week another fight which will be fought the same day as the Baer v. Louis engagement with equal significance to prizefight enthusiasts was receiving no ballyhoo at all. This was the fight between Colonel John S. Hammond, board chairman and principal stockholder of Madison Square Garden Corp., and Colonel John Reed Kilpatrick, president and lesser stockholder, for control of the No. 1 sports-promoting organization...
...Negro who may well be the second. Presently, Jack Johnson clambered out of the ring and the man the crowd had come to see stood up. Joe Louis (pronounced Lewis) of Detroit, whose exploits in the past year have made him the hero of as lively a ballyhoo as U. S. sports-pages have ever seen, was now about to engage the most dangerous adversary of his career, Brobdingnagian Primo Carnera. For a moment the two men stood with their seconds at the centre of the ring. Swarthy Carnera looked darker than khaki-colored Louis. Then the bell rang...