Word: ballyhooer
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Dates: during 1930-1939
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...other side of the Rhine all theaters have a permanent company, which plays every sort of piece, from the classics to the latest author's newest work. The runs are for a few nights only, and the crowds are attracted as much by variety as here they are by ballyhoo and reputation. The actors, because of the varied diet, and because an actor is not chosen by personality, and fitted to his part, but must really act, are better than Americans, who are untrained, and chosen because of some pleasant characteristic...
...having against all other judgment; the night golden-haired Maria Jeritza gave her first breath-taking performance of Tosca and astounded New Yorkers by singing the Vissi d' arte lying flat on the stage; the night Marion Talley made her debut with a delegation from Kansas City to ballyhoo her placid, immature performance; the night Antonio Scotti, celebrating his 25th anniversary at the Metropolitan, received as tribute a brace of pigeons hidden in a great basket of flowers...
...hardly be less acceptable to the nation at large than to the editors of the New Masses and the Daily Worker. The New York Herald-Tribune probably reflected preoccupied public opinion on the subject when it headlined its story on the pronouncement as "Red Riot at High Court"; Communist ballyhoo of the case excuses editors and public alike for confusing justice with Communist propaganda. In this respect the case threatens to equal the "Passion of Sacco and Vanzetti...
...college rivalry, and it must be so ordered that graduates and undergraduates can easily bet their money on the result. It ought, of course, to be simple enough for the spectators--men, women, and children --to understand. But experience has shown that this is not indispensable if the ballyhoo is sufficiently vigorous. Many a spectator at a football game does not know what it is all about. He sees only the struggling figures, and if he has good luck may each sight of some warrior carried out on his shield--sometimes wounded, perhaps slain--to make a Roman holiday...
Like its journalistic forbear. Ballyhoo concentrates on kidding advertisements. When Comedian Howard is chief concentrator, it is funny. There are few good tunes (one of them: "While We Have Bromo Seltzer in Our Love Nest") to make Ballyhoo another Band Wagon, which it tries hard...