Word: ballyhooer
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Dates: during 1930-1939
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...Ballyhoo's Million...
When the first issue (150,000 copies) of Ballyhoo, adless funny magazine, was sold out, Publisher George T. Delacorte Jr. ascribed it to curiosity. His family & friends told him the magazine was "terrible"; his office aides predicted early failure. On the point of killing the project Publisher Delacorte changed his mind, sold out a second issue of 450,000; a third, of 675,000. Last week he sent out an edition of more than one million copies...
...offer to make extra money in spare time by selling subscriptions to Satevepost was signed and sent in by nearly 100 readers. ("He mailed Our Coupon 80 Years Ago-NOW He's at the Head of the Line!-[Bread Line]"). Two coupon-bearers appeared at Ballyhoo's office in person, went away satisfied with subscription blanks...
When Editor Norman Hume Anthony's new magazine Ballyhoo appeared last month (TIME, July 6) readers wondered whether he would continue his policy of seeking no advertising, of lampooning advertisers with burlesque copy. In the second issue, published this week, the burlesque advertisements are continued. But Editor Anthony reports that, to his astonishment, advertisers have approached Publisher George T. Delacorte Jr. with offers to pay Ballyhoo for satirizing their copy. The third number of the magazine, scheduled to appear Sept. 1, may contain four or five pages of such advertisements...
Since prizefighting has been enjoying a private and acute depression of its own, strenuous means of ballyhoo were required for the meeting of World's Champion Max Siegfried Adolf Otto Schmeling, German printer, and William Lawrence ("Young") Stribling of Georgia. Stribling, an able if eccentric aviator, borrowed a plane from Cleveland airport and flew it 90 miles from his training camp at Geauga Lake Park, Ohio to Schmeling's training camp at Conneaut Lake Park, Pa. Here he flew low, shouted: "Yeah, Maxie!" and flew away again. Other exciting training camp incidents were few. Reporters assigned...