Word: ballyhooer
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Dates: during 1930-1939
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...Ballyhoo. A Scotsman, a onetime engineer who was in charge of Britain's munitions for two years during the War is Sir John Charles Walsham Reith. He was a featured guest at the meeting, for since 1927 he has been director-general of British Broadcasting Corp. He was knighted in 1927 for his able management of this government monopoly which permits no radio advertising and gives British radioauditors not what they want but "what they ought to have."* Sir John arrived at the New School just in time to tell the meeting that the U.S. system of competition among...
...professional and the U. S. Lawn Tennis Association would not countenance official matches between pros and amateurs. But after Tilden turned pro himself (TIME, Jan. 12) a match between them loomed. Shrewdly Promoter Jack Curley, tsar of U. S. professional tennis, built up for this match a lusty Irish ballyhoo startling in tennis* although routine in Mr. Curley's boxing and wrestling enterprises. He had the rivals issue derisive statements about each other which neither would under any circumstances have uttered. Curley further built up Tilden by sending him on tour with Karel Kozeluh for 37 matches, of which...
Last week Publisher Delacorte and Editor Anthony announced Ballyhoo, a magazine which will not solicit advertising. It will appear on newsstands July 1 on a tentative fortnightly schedule. Editor Anthony, with free rein to be funny as he can, promised to plow the allegedly virgin field of advertising as a source of humor. (His announcement: "Read a FRESH magazine! All our editors are CELLOPHANE WRAPPED...
...undertaking Ballyhoo, Publisher Delacorte declared he was "doing something against his own best judgment for the first time"; but it appealed to him as a sporting proposition. A newsstand sale of 100,000 copies per issue would make money, he believed...
...must allow his mind to be cast in the mood in order to get any great feeling of power from the picture. The direction lags at times, but for the most part would have been worthy of Pudowkin himself, than whom there is no greater. Aside from all ballyhoo, this is a super-production...