Word: ballyhooer
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Dates: during 1930-1939
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...Miami and sat down on a stool while his manager laced up his gloves. In the opposite corner Jack Sharkey, American contender, scowled ferociously and worked his gum-protector around in his mouth. It was a moment which had been preceded by weeks of intensive but not enthusiastic ballyhoo. Scott had looked very bad in training. Slow and clumsy, he had been upset several times by mediocre sparring partners. Sharkey, in fine condition, had been working as though every sparring bout were a real fight. Now at the referee's signal he rushed out of his corner...
William Powell, always an interesting figure upon the screen, completely dominates the whole picture. Suave, quiet, yet inwardly domineering in character, he presents a most convincing picture of the master gambler who, without ballyhoo and outward arrogance, holds in subjection all the forces of New York's gambling racket. The minor characters, Kay Francis as the gambler's wife, and Regis Toomey who takes the part of the selfish younger brother are admirably cast...
Flatly defying all three British political parties-Labor, Liberal and Conservative-the Lords Beaverbrook and Rothermere, famed "Hearsts of England," spurred off on a new journalistic crusade last week, founded with blare and ballyhoo a fourth party: "The United Empire Party...
...season has become history. Educators, seeking publicity, demand that athletic overemphasis be stopped and are quoted in headlines deriding sport commercialism, but the following autumn are again among those clamoring for seats on the fifty-yard line. This present agitation can well be put into this same category of ballyhoo reforms. College athletics are at present in a healthy condition and can hardly benefit by radical suggestions...
...whereas in any sound system of education the primary object of athletics must be the health, the pleasure and the discipline of the athlete himself. In that distinction lies the clue to the whole problem which now perplexes all those who discuss the manifest evils of commercialism, overemphasis, professionalism, ballyhoo and vulgarity in intercollegiate athletics...