Word: ballyhooer
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Dates: during 1930-1939
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...messed up; 3) making more of the precious and at present uncatalogued books in the Library available to us and creating a unified and separate music library; 4) endowing athletics so that our full program may be really open to all, really amateur, independent of press ballyhoo; 5) leveling off a needed new athletic field just beyond the Stadium...
...spring when the producers assemble their salesmen for annual conventions. Purpose of conventions is to excite enthusiasm. Procedure is to boast as loudly as possible about lists of forthcoming productions. By last week two major conventions were over, six more were scheduled for the near future. From pages of ballyhoo in magazines, newspapers, trade publications, cinemaddicts got some idea of what to expect in the way of entertainment for the next twelve months...
Foto looks like Look.* Dell Publishing Co.'s feeler into the picture magazine field, Foto is billed as "the Candid Camera Magazine," launched as a 10? bimonthly. If successful, it will supplement Dell's lucrative Modern Screen, Radio Stars and Ballyhoo. Editor West F. Peterson, out of Illinois via the University of Wisconsin and its Daily Cardinal, ordered a press run of 400,000 for Foto's, first appearance. Readers got 66 pages in rotogravure of photographs intended to raise the reader's hair, hackles or eyebrows. Most appalling shot: the corpse of a New York...
Thunder in the City (Columbia) is the meaningless title of a story about a U. S. ballyhoo artist who turns England topsyturvy promoting a new metal named magnalite. Gash-mouthed Edward G. Robinson plays the role in his customary Napoleonic manner. As genial Dan Armstrong, he lands penniless in London, bluffs his way into an option on the magnalite mines, installs a duke as board chairman, sends fleets of blimps over London carrying magnalite signs, soon sells all his stock to enthusiastic herds of subway riders. At this point another capitalist gets his hands on the only process that makes...
Sometimes advance ballyhoo for a movie can hurt it. The press agents for "Maid of Salem" have made a reputation that the picture cannot live up to. Those who go because the previews attract them will be disappointed, the more's the pity because the show is a good one. It is not a study of witchcraft and bigotry in an isolated community nor is it a picture of life in Colonial New England. It is simply a good adventure story with clean, true love surmounting a series of exciting perils...