Word: ballyhooer
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...campaign machine, with plenty of the fuel necessary to run it-money. They are saturating the airwaves with television and radio spots; at Nixon rallies high-priced professional entertainment warms up (and probably accounts for) the crowd; balloons and confetti add to the carnival atmosphere. All this hoopla and ballyhoo can't alter the hard fact that Humphrey, and not Nixon, is the one who really cares. I recently saw a sign which sums up the whole thing: Nixon Is Plastic; Humphrey Has Heart...
...experience." As he ambles through a crowd, eyes light and smiles turn on in swift progression, like a series of lamps brightening up a corridor. What the crowds, large or small, recognize is not only a man who has made them laugh but one who, without sentimentality, ostentation or ballyhoo, has become a national hero. The trophy room in Hope's North Hollywood home is filled like an overendowed museum with awards, honorary degrees and gifts that would be the envy of a Nobel prizewinner. One of them is the gold medal, voted by Congress and presented...
...book publisher is lucky to get one bestseller out of every 100 titles he prints. But Bernard Geis isn't just any He manufactures bestsellers, frequently by latching on to sexy manuscripts and spending huge amounts of money on ballyhoo. Thus Jacqueline Susann's Valley of the Dolls, a vulgar chronicle of three female predators on the make in Hollywood, sold more than 350,000 hard-cover copies and 6,000,000 more in paperback. Helen Gurley Brown's guide for swingers, Sex and the Single Girl sold about 2,500,000 copies In each case Gais...
...often, a novel of distinction gets lost in the munching, crunching echoes of promotion and ballyhoo. It would be a shame if such were to be the case with this book, which looks like the sleeper of the season...
Thanks to a leering title, bales of advance ballyhoo and the promise that it would expose the really "in" people in swinging London, this novel about a public relations man with an identity problem seems headed for bestsellerdom. A first printing of 40,000 copies has been ordered, the Literary Guild has snatched it up, paperback rights have been sold for six figures, and Paramount plans to film it. But nothing swings all that much in the book...