Word: ballyhooer
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While feeling somewhat uncomfortable amid the ballyhoo ("I honestly can't say that I enjoy mass fame"), Sir Francis suffered the commercial storm with the same aplomb that he displayed in the gale winds of the roaring forties. He willingly endorsed-for varying but plentiful fees-the products of dozens of companies, from Dunlop boots to Tupperware. After all, honoring the sponsors of his trip, he wore Daks slacks on the boat, flourished the coiled emblem of the International Wool Secretariat on his peaked cap, drank Whitbread ale and Squires gin en route and sent regular dispatches...
...team of Bunkum & Ballyhoo isn't dead. The fact is, they're working in Hollywood making what is known as Z pictures...
Bunkum is fast-talking James Nicholson, 50; Ballyhoo is fast-talking Samuel Arkoff, 48. They are the president and chairman of American International Pictures. Since 1954, they have reeled out 130 lowbudget, lowbrow features, grossed about $250 million, and built A.I.P. into the nation's largest independent film company...
...fifth and latest novel, called a "masterwork" by his publishers, is too big to ignore. Publicity assures a healthy increase of his fortunes (he earned more than $2,000,000 from the 6,500,000 copies that his first four books sold), but neither ballyhoo nor sales can refute the conclusion that Jones is a one-novel writer. His first book, From Here to Eternity (1951), at least projected a brutally candid image of the professional soldier between wars. Jones wrote it at white wrath out of his own experience in the peacetime army in Hawaii. The wrath is gone...
Soon Dayton was bursting with ballyhoo. Local stores sold bales of cotton apes and bundles of buttons proclaiming "Your Old Man's a Monkey." Robinson's drugstore featured a "Monkey Fizz." The town's only hostelry, the Hotel Aqua, raised its rates to $8 a 'day, and soapboxes sprouted on every corner. Chicago's radio station WGN set up the first nationwide radio hookup to cover the trial in Dayton's bell-towered, red brick courthouse. Bald-pated William Jennings Bryan, munching radishes by the sackful because he was on a diet, starred...