Word: ballyhooer
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...Last week LeBlanc and his whirlwind medicine show blew into Hollywood to launch Hadacol there. Opening a 30-day ballyhoo campaign (which included a star-studded $75,000 radio show, featuring Groucho Marx and Judy Garland), the senator announced that he had already taken $1.5 million worth of orders for Hadacol in the movie capital...
Unlike the national elections two weeks age, the new Student Council constitution upon which the College votes today seems to have aroused little public controversy. Mud-slinging and ballyhoo have been at a minimum, despite the fact that many of the issues at stake have been hotly contested at various intervals during the past 14 years...
...ever reported my age correctly," said oldtime Cinemactress Gloria Swanson as she arrived in Manhattan to ballyhoo her forthcoming movie, Sunset Boulevard, in which she plays a faded movie queen dreaming of a comeback. "They always have me about 80 or 90 years old. For the record ... I was born...
...movie industry's vast ballyhoo machinery whirred into high gear this week to support a feverish crusade. Its goal: repeal of the 20% federal tax on movie admissions...
...bonanza. Eagle Lion, distributor of Rank's The Red Shoes, has grossed more from its 40-week run in Philadelphia's Trans-Lux than from all its other pictures in Philadelphia theaters during the same period. Better still, less receipts have to be splurged on costly ballyhoo; a sureseater hit automatically woos the kind of audience that is eager to seek out a good film...