Word: ballyhooer
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...hundred years Hamilton had never such a parade of pulchritude. Everything that brassieres and ballyhoo could do had been done. There were three Miss Montreals (all wearing bathing suits their city would have banned), a Miss Saskatchewan who had come 1,700 miles escorted by a "Mountie" sergeant, a Miss Yellowknife (who got lost for several hours in Toronto) and 54 other candidates for the title of Miss Canada...
Producer Howard Hughes was trying to market The Outlaw, his film horse opera starring busty Jane Russell, as a frank sexhibition (TiME, March 25). Sample ballyhoo line: "How would you like to tussle with Russell?" His efforts were not going unnoticed by the public, the industry, the police, the church...
...Supreme Court, charged with libeling a state boxing commissioner. In a burst of silence, he heard Justice John McGeehan sum up his attributes: "One sees the rakish leer in his eye and gathers that he has a wayward wit. . . . He is engaged in a business that is mostly ballyhoo." Few people remember that the man in the iron hat managed five world champions...
Most Americans who remember the Prohibition Era would rather not. But to Norman Hume Anthony, onetime editor of Judge, Life and Ballyhoo, ft is the time when Americans were happiest. His autobiography, just published, How to Grow Old Disgracefully (Duell, Sloan & Pearce; $3) is a flippant, bawdy, superficial account of phenomenal success and complete comedown in the tricky business of trying to make magazine readers laugh. It is also the most unashamed backward look at the National Bender in a long time...
Then Anthony made his big killing with a flash success called Ballyhoo (top circ. 2,000,000), which was full of pretty good and not so good humor based on the repetition of the name Zilch. Ballyhoo satire on American advertising made so much money for Editor Anthony during the depression that he had a hard time staying broke. But he did: he blew it on a Broadway revue, on a trip to Europe (which bored him), on openhanded loans, on the horses, on bigger-than-ever drinking bouts...