Word: ballyhooer
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...Chicago Daily News's ballyhoo on its $75,000 pride & joy: the diary of Count Galeazzo Ciano, Mussolini's late son-in-law. Last week 70 U.S. papers, and 25 papers abroad, began printing it. Perhaps no document could have lived up to such advance billing; the Ciano diary did not even come close...
...mail, are frequently rebroadcast, even attain the comparative immortality of book publication (13 by Corwin; More by Corwin). Last week Corwin did it again. His full-hour V-E day program, On a Note of Triumph, had a Sunday repeat performance, and in book form, without too much ballyhoo, was selling so fast that Publishers Simon & Schuster rushed out a second printing of 25,000 copies...
...world. . . ." He "sends chills down feminine spines." The press book urges household editors to mull over Pinza's recipe for Verona fish pudding; farm editors are assured that he is a poultry breeder. Pinza fans, under the spell of their hero, see nothing amiss in this ballyhoo: they consider him every bit as good as the overblown Pinza publicity says...
...publishers. Only around the office, never to the public, do they call themselves the "greatest seconds in the business." But True Confessions began three years after Macfadden's phenomenal True Story ; Modern Mechanics, started in 1928, changed its name to Mechanic Illustrated because Popular Mechanics objected. When Ballyhoo created a big, brief stir in 1931, the Fawcetts came up with Hooey. When LIFE scored, the Fawcetts brought out a picture magazine called Spot. Their No. 1 comic hero is wonder working, high-flying Captain Marvel, and he is currently court-bound as too close an imitation of Superman...
...painters, fame comes easily and early, with the rolling drums of ballyhoo. This week Manhattan is having a look at a one-man show by Julian Levi, who has built himself a reputation the slow, hard, un-pressagented way. A slight, soft-spoken man with a fierce walrus moustache, Southpaw Painter Levi weathered the depression as a WPArtist, has since sold his work to 15 ranking U.S. museums. His quiet, low-keyed canvases now bring from...