Word: ballyhooer
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Officialdom had done its best. On Ickes' plea and advice to learn to spit straight, Federal agencies donated spittoon mats; the Senate threw in 500, the House, 1,200. Others had done yeoman work: national committees tried new ballyhoo; uniformed Boy Scouts stood long hours at service stations begging motorists to give up rubber mats from rear compartments; the American Legion staged drives; women's clubs formed telephone brigades; appeals were made to crowds at ball games. But all this was far from enough. Too many Americans had not bothered to rummage their houses for rubber...
...Westinghouse Electric's huge Cleveland plant boosted production 17% in the first month of its War Production Committee. At Westinghouse's Pittsburgh plant, 48 of the first 500 worker suggestions for better production were good enough to be put into use. Prime Westinghouse ballyhoo scheme (besides cash or war-bond prizes for good ideas, which are common to almost all wardrive committees): dividing the workers into production teams, each with a "squadron flag" that flies with the Stars & Stripes when the team is ahead of schedule...
...take full credit for all this excitement-by & large, it was still another sign of the U.S.'s grim intention to win the war. Moreover, hundreds of plants (notably in the auto industry) that shied away from labor-management committees per se were using the same kind of ballyhoo and production incentives with equally good results. As all the U.S. well knows, there is nothing like good ballyhoo (see cut) to put a good basic urge to work...
Fleshy, flashy Ray Dumont, onetime Wichita sporting-goods dealer, is a prolific begetter of brain children. Six years ago, to stimulate his trade, he organized the country's sandlotters into the National Semi-Pro Baseball Congress. To ballyhoo the sand-lot business, he introduced many innovations: automatic home-plate duster (compressed air whooshed through an underground tube), neon-lighted Scoreboard, jack-in-the-box microphone for umpire's announcements, electric eye to detect balls...
...preface news with long ballyhoo for the sponsor's product. (First things should come first...